Poster series for site specific concerts in New York and Toronto. To highlight vitaminwater’s current campaign “Make Boring Brilliant” these concerts took place in mundane places; such as an auto body shop, a bank, a laundromat, and a library. These venues were transformed into exclusive musical experiences for lucky fans. The posters illustrate the transformation of the setting into a celebration of music and fun. 2011.
Art Direction: Andy Cohn and Robyn Baskin